Have you been noticing the words ‘motion design’ popping up around the design world? Companies big and small are starting to hire designers specifically with this title. Google recently gave a talk at its I/O conference, outlining the motion language that will be standardized across Google’s product line. So what is all the fuss about? And why does it matter? Motion tells stories. Everything in an app is a sequence, and motion is your guide. For every button clicked and screen transition, there is a story that follows. For example, lets look at how animation can help when creating and deleting items.